The entertainment industry plays a major role in corporate culture as a direct and people-centered medium of connecting with target clients. Dance, as a component of entertainment, takes an even larger portion of this part as it goes further to provide fitness, therapy, and adventure as well.

The story of Empire Dance Kenya starts with young men from different backgrounds and locations but with a common talent, desire, and dream; to dance! It is the pursuit of the realization of this dream which saw the young men come together driven by that very goal; to dance! In pursuing this dream, it became clear that there was a gap that needed to be filled; the disparity in the value attached to dancers compared to their output. There was a need to place and attach value to services offered by dancers as they play their critical role in the entertainment industry and the corporate world. Additionally, the young men saw an opportunity to use dance as a medium to cater to the growing consciousness over fitness, both for health and therapeutic reasons, as well as a tool for providing unique corporate marketing and brand awareness solutions and leisure.